The Original
It's A Grind
updated 12-24-12
No fakes, copycats or business name HIJACKERS here!!

Espresso and Coffee Equipment
(The "Grouchy" Coffee Guy)
DBA, Sales and Service Since 1992

By appointment

New and Refurbished Equipment
Commercial Equipment Service
Home Espresso Machines
Tech Info
    Coffee Related
    Norm's Stuff
About "It's A Grind" and What makes me grouchy?

New and Refurbished Equipment

Check out my refurbished equipment page

I'm proud to offer what I believe is the finest value on ALL REFURBISHED equipment, with a full one year warrantee parts and labor.

Commercial Equipment Service

    Factory Authorized for Domestic Major Brands
Guaranteed Repairs

Coffee Brewers
Espresso machines
Coffee Grinders

Prompt, knowledgeable and experienced service and emergency service for Portland, Oregon and the greater Oregon, Washington areas.

All Major Brands of Commercial Coffee Equipment including......

Home Espresso Machines

  I'm now taking on service and repairs for certain high end home espresso machines. Check here for my home espresso machine program.

Tech Info

Coffee Brewers and Grinders

Programming Instructions
Grinder Tech New!
Espresso Machines and Grinders
Technical Information
Service secrets

    Shortly after graduating West Linn High School In 1974, I became employed at Keystone Co., a bay area, CA restaurant wholesaler, coffee roaster and coffee service company. A family owned company with a history of roasting coffee dating back to the 1860's. By the mid 1970's Keystone's territory included several daily truck routes throughout the Bay area, and 15 or 20 coffee service routes, duplicating the same territory.

    During the 7 years I was with Keystone Co I became familiar with many aspects of the coffee business including:

  • Reconditioning many types of beverage equipment from tiny office coffee brewers to the big twin 9 gallon coffee and tea urns, post mix carbonated drink dispensers, powder mix hot water machines, iced tea dispensers
  • Roasting coffee
  • Servicing the roasting equipment, coffee handling equipment including both packet and bulk packing machines
  • Maintaining a parts and equipment inventory
  • Merchandising coffee and related products to the restaurant and office coffee marketplace



        But most of the time I spent working on a stack of broken coffee brewers the size of my house, with 3 or 4 other guys.

        It was here I came up with "It's A Grind" as a response to the need for a coffee related retort to the too oft queried "How's it going?", and decided that would be a great name for my business when I started one.

        After returning to the Portland area in 1985, I became the Service Manager for Coffee Bean International, a Portland area specialty coffee roaster. As a distributor for La San Marco and La Pavoni espresso machines, it was my responsibility to install and maintain these and many other brands of coffee/espresso equipment that belonged to our customers.
        At this time I was also introduced to the high end bulk coffee grinders of Ditting and Mahlkonig.

        The Original "It's A Grind" Was Officially Launched in February of 1992.

    What makes me grouchy?
    You mean besides the business name thing?

    Half assed repairs that employ too much teflon tape, wire nuts, and too many people with too little knowledge, and too much self interest.

    Mechanics who say they can "fix anything", I'm inclined to think are overconfident or under informed.

    Mechanics who are more interested in making a buck that in doing their best work.

    The never ending stream of people who think "I can do that".

    People who "modify" machines. I get a call to work on a La Pavoni, and it's got a Brasilia steam valve in it that's leaking and needs rebuilt or replaced, as if I'm going to have my Brasilia parts with me?

    People who don't show up on time. Being early is as bad as being late, and if someone makes an appointment, they damn well better be there when they say they are going to.

    Salespeople who make promises for other people to keep. Wholesale coffee distributors in trying to obtain new accounts will make all kinds of promises w/o knowing anything about how to accomplish these goals besides calling someone like me.

    I had lunch today with a competitor with whom I sometimes exchange referrals. We were discussing to possibility of my taking a referral and he outlined how I should base my pricing. He believed I should charge based on comparisons of how much a replacement machine would cost or of what yet another competitor might charge. I declined, offering to do the work if he quoted a price and issued the invoice.
    Doesn't everyone want to pay based on costs, materials and labor rather than ability to pay? Isn't that one of the things that makes everyone equal?

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    All Rights Reserved!